Our Mission

Our devotion to the outdoor lifestyle is born from a core belief system that engagement with and appreciation of the great outdoors enhances the quality of living.
The list of non-anecdotal supported evidence reveals that outdoor living also energizes an individuals life with exponential health benefits.

We acknowledge that technological innovation has provided many conveniences and efficiency advantages in our personal lives and careers.
We also recognize a flip side; our dependency on technology also tends to frame a 'This means I can always do more' narrative by piling on even more stuff into our lives.
Being on our devices (and inside our heads) 24/7 doesn't exactly sound like an Rx for experiencing a meaningful, healthy, rewarding life.
Simply put, we build up a nature deficit.

We view this as a directive to gain back ground by encouraging more people to engage with the outdoors and discover greater appreciation for the marine environment, the ocean, and it's incredible inhabitants.

We celebrate the outdoor lifestyle as a better way of life, and view it as one of the most significant positive choices human beings can make.

We'd love to hear about your own outdoor lifestyle experiences and how they've enhanced your life and that of your family. So drop us line about your story!

The conduct of our business includes a commitment to only offer and support products authentic to our core values of 'living with purpose combined with accountability in our affairs related to the natural habitats and resources we promote'.

While we are not sermonists' on the subject, we are conservation principled in our company's diligence regarding recycling and waste reduction efforts, as well as advocates of legitimate (not fringe) causes that educate the public and community on keeping our coastal, oceanic and inland waterways healthy and vibrant, owed to our responsibility as stewards of the earth.
We hope you'll join us in these important efforts for our seas,oceans and their inhabitants vitality and longevity.

We provide financial contributions and personal involvement to charitable marine enviro andrecreational/sport fishing related causes that include takemefishing.org, a program available to kids of all backgrounds that introduces them to the sport of fishing, including tournaments just for kids, and also teaches awareness about conservation in the marine and ocean environment.
We donate a portion of our proceeds to local communities affected by land falling hurricanes such as this years devastating aftermath in SW Florida from Hurricane Ian.
As our company and brand hopefully becomes a larger platform to have a voice from, our engagement will increase further in select charitable organizations and relief efforts like these, which are part of our ethos to pay it forward.